What did I just do?
How did I end up with 257,853 keywords, 128 ad groups, and 300 ads in less than 10 minutes!
Talk about a dangerous (in a great way) tool in the wrong hands - uff!
As you may be able to tell, I am a newbie at PPC advertising, and there is WAY TOO MUCH info out there - it's frustrating and complicated.
I bought SpeedPPC because I liked how seeing how responsive they are answering questions here on AppSumo, and because I needed something/anything to help me with PPC.
After making my purchase I logged on to SpeedPPC, and they immediately invite you to watch a tutorial on how to use SpeedPPC to create various types of campaigns, ad groups, and keyword sets.
Of, course I had no idea what any of that meant, I only knew what ads and keywords are.
After barely watching the tutorials I went for it - 💥 Talk about overkill!
Tons of keyword groups, ads generated using their AI, ad groups, keyword sets, plus a lot more I have not learned about yet. All done in a matter of a few minutes!
I said "screw it" let's just follow instructions and upload this campaign - blown away again! Instantly Google liked it!
Then I started running into problems - not with SpeedPPC - it was my lack of experience in PPC combined with having such a powerful tool.
I had to ask for help - I couldn't take it anymore so I cried to SpeedPPC's support and they responded. They said, "Don't quit, Billy. You are almost there!" When was the last time tech support gave you encouragement? Jay "da Man" at SpeedPPC, began to provide me technical support and guidance above and beyond what I was expecting. The problem is my lack of experience, not SpeedPPC.
SpeedPPC is the SOLUTION!
I started fresh with a new campaign using Microsoft ads, and things started out good, then I got a support call from Microsoft to "help" me with my ads. The rep understood the Microsoft Ads interface, and tool, but they could not understand why I had so many ad groups, ads, keywords and keyword groups. I took their advice and trimmed down my campaign to one ad group, 703 keywords, and 3 ads.
Several days have passed, and I believe that the results I was getting with my SpeedPPC campaign were better.
Now I have a better understanding of PPC and what KPI's I need to pay attention to, plus I have learned more about how to use SpeedPPC and thematic keyword campaigns. SpeedPPC is also adding a new tool that will analyze my landing page and make recommendations.
Because I am now more comfortable with PPC advertising, I am creating a new campaign using SpeedPPC, then uploading it to compare with the campaign the MS Ads person "optimized" for me - since I live in Las Vegas, I'm willing to gamble that the SpeedPPC campaign will crush it!💪
I HIGHLY recommend this product, and I'm telling you - make sure you read the instructions and get it right from the start.
SpeedPPC is gonna blow you away!
Thanks, Jay - this is a great tool!