I'm laughing because I just saw the review telling (not even kindly suggesting but pretty much demanding) that AA change their branding. The branding is what drew me in. And it is what makes me actually feel good while I am in there planning out my content. Other social media scheduling tools made me feel squirrelly and hate the entire process. There was a disconnect between me/my brand and the space I was in when scheduling social media. AA brings everything together. Besides the looks, you can tell that AA was well thought out by someone who is actually using the tools. It's wonderful for staying on brand and cohesive. The onboarding was easy peasy and the welcome email sequence was a wonderful walkthrough of the system. Zero overwhelm and immediately put to use with no issues. And to stress agian: if you absolutely love a cold, corparate feel, AA is not for you. From the fun branding and the personalized emails from Kristin to the actually giving a flip about connecting with their customers, AA has created a wonderful space for entreprenuers.