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Item: What AppSumo Learned Facebook Advertising
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<h4>What We Learned: Facebook Advertising is an ebook detailing AppSumo’s insider tips after spending $5 million in Facebook ads.</h4>

<div class="story-inline-video"><iframe id= "fbad-vid" width="560" height="315" src="https://www.youtube.com/embed/gEPqSlyxIr4" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div>

Great news, Sumo-ling: We like you.

That’s why the first thing we’ll go over is whether or not Facebook is the right platform for your advertising campaigns.

We’re not trying to weasel you into the platform without specific goals – before anything else, you’ll discover if Facebook is really where you should be spending your budget.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="fb-ad1"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads1.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads1.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads1.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads1.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
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 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
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 />
 </svg>
 </div>
 

Once you answer three key questions, you’ll be ready to move on to paid advertising fundamentals.

After that, we’ll hit you with all the Facebook ad knowledge your business needs.

Facebook advertising strategy isn’t just about making pretty banners.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="fb-ad2"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads2.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads2.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads2.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads2.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

That’s why the ebook outlines our entire process for creating Facebook ads, with easy-to-understand images to wrap your head around the complicated stuff.

Then we’ll move on to actually running Facebook ads, including examples from our own ad bank to get you started.

And that’s just scratching the surface. 

This is a complete, step-by-step guide that gives you all the information you’ll need to make informed, productive Facebook marketing decisions.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="fb-ad3"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads3.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads3.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads3.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads3.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

Even if things don’t quite work out as planned, we won’t hang you out to dry.

You’ll also find out the best tips for troubleshooting your business and marketing strategies for rough patches. (Trust us – we learned the hard way.)

Plus, you’ll learn when it’s time to move on, but more importantly, when it’s time to scale.

We’ll walk you through testing strategies, tracking progress, and making benchmarks for a comprehensive strategy to keep you on the right track. 


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="fb-ad4"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads4.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads4.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads4.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads4.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

To cap it all off, we’ll break down the 10 lessons we learned after dropping $5 million on Facebook ads.

Entrepreneurs and marketers will want to keep this handy list as a reference for best practices, especially if your business is experiencing fast growth.

These insightful takeaways are the product of years of experience and investment, so there’s no telling how far you’ll go by borrowing our expertise. 

One thing’s for sure though: with us in your corner, you’ll be way ahead of the game.

Facebook is the largest social media platform in the world. (RIP Myspace.)

It’s also one of the hardest markets to crack, especially for new businesses.

Learn the ins-and-outs of Facebook advertising before you spend buckets of money – no surprise here, but Sumo-lings are getting the best deal possible on this one.

Get What We Learned: Facebook Advertising for free today!

Related Blog Posts:
<ul><li><a href="https://blog.appsumo.com/actionable-facebook-ad-tips/" target="_blank">5 Actionable Facebook Ad Tips</a></li></ul>

Education

Get the real scoop on Facebook advertising from AppSumo’s $5 million ad spend

<h4>What We Learned: Facebook Advertising is an ebook detailing AppSumo’s insider tips after spending $5 million in Facebook ads.</h4>

<div class="story-inline-video"><iframe
 id="fbad-vid"
 width="560"
 height="315"
 src="https://www.youtube.com/embed/gEPqSlyxIr4"
 srcdoc="<style>*{padding:0;margin:0;overflow:hidden}html,body{height:100%}img,span{position:absolute;width:100%;top:0;bottom:0;margin:auto}span{height:1.5em;text-align:center;font:48px/1.5 sans-serif;color:white;text-shadow:0 0 0.5em black}</style><a href=https://www.youtube.com/embed/gEPqSlyxIr4?rel=0&autoplay=1 onclick=&quot;window.parent.postMessage('embed_slug:fbad-vid','*')&quot;><img src=https://img.youtube.com/vi/gEPqSlyxIr4/hqdefault.jpg >▶</a>"
 frameborder="0"
 allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"
 allowfullscreen
 loadonscroll
></iframe></div>

Great news, Sumo-ling: We like you.

That’s why the first thing we’ll go over is whether or not Facebook is the right platform for your advertising campaigns.

We’re not trying to weasel you into the platform without specific goals – before anything else, you’ll discover if Facebook is really where you should be spending your budget.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads1.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads1.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads1.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads1.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

Once you answer three key questions, you’ll be ready to move on to paid advertising fundamentals.

After that, we’ll hit you with all the Facebook ad knowledge your business needs.

Facebook advertising strategy isn’t just about making pretty banners.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads2.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads2.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads2.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads2.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

That’s why the ebook outlines our entire process for creating Facebook ads, with easy-to-understand images to wrap your head around the complicated stuff.

Then we’ll move on to actually running Facebook ads, including examples from our own ad bank to get you started.

And that’s just scratching the surface. 

This is a complete, step-by-step guide that gives you all the information you’ll need to make informed, productive Facebook marketing decisions.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads3.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads3.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads3.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads3.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

Even if things don’t quite work out as planned, we won’t hang you out to dry.

You’ll also find out the best tips for troubleshooting your business and marketing strategies for rough patches. (Trust us – we learned the hard way.)

Plus, you’ll learn when it’s time to move on, but more importantly, when it’s time to scale.

We’ll walk you through testing strategies, tracking progress, and making benchmarks for a comprehensive strategy to keep you on the right track. 


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads4.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads4.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads4.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/fb-ads4.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

To cap it all off, we’ll break down the 10 lessons we learned after dropping $5 million on Facebook ads.

Entrepreneurs and marketers will want to keep this handy list as a reference for best practices, especially if your business is experiencing fast growth.

These insightful takeaways are the product of years of experience and investment, so there’s no telling how far you’ll go by borrowing our expertise. 

One thing’s for sure though: with us in your corner, you’ll be way ahead of the game.

Facebook is the largest social media platform in the world. (RIP Myspace.)

It’s also one of the hardest markets to crack, especially for new businesses.

Learn the ins-and-outs of Facebook advertising before you spend buckets of money – no surprise here, but Sumo-lings are getting the best deal possible on this one.

Get What We Learned: Facebook Advertising for free today!

Related Blog Posts:
<ul><li><a href="https://blog.appsumo.com/actionable-facebook-ad-tips/" target="_blank">5 Actionable Facebook Ad Tips</a></li></ul>

What AppSumo Learned Facebook Advertising

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