A: Hello and thank you for the questions! From what I was seeing, Baseline seemed a bit more like Canva in terms of creating very stylized assets for social that incorporate your brand, and that is where the templates may come in. Of course when you're designing, having templates laid out for your designs is very helpful, so I can see the direction where they are going in.

BrandBay however is not so much focused on designing different layouts for a style guide or social media (although you can share BrandBay brands and collections to social media easily, and you can make very organized and effective brand guidelines).

BrandBay is more focused on your workflow and helping you (and your clients) stay organized and accessing your assets.

Helping you find the right brand asset you need and delivering it to you where you're working,
and that is across all of the brands you may manage and for all of the clients you may work with (hence our browser extension and white label features).

We do also have templates for brands, however they are focused on duplicating the structure of a brand in order to save time in organization for those who would like to keep a streamlined process for multiple clients etc.

Hopefully this helps give a bit of perspective on what BrandBay is focused on :)