A: Great question — and yes, it really is a one-time payment for your tier. There are no required ongoing fees to keep using your license.

✅ The AppSumo tiers were designed to be complete, fully functional packages
✅ You can run your site for life with what’s included
✅ There are some optional upgrades like higher limits or add-ons, but these are entirely optional and most users are fully set with what’s included in their tier

You’ll have everything you need to confidently launch and grow your site.