Q: Please explain what a "brand" or "campaign" actually is

Evan_Dreamwriter
Mar 7, 2025A: We're working with the AppSUmo team to change the name "brand" to "campaign" in the pricing.
We used to have a feature called a "brand," which allowed you to set colors, set tone of voice, and enter in a website.
We've since enhanced the functionality and replaced with 2 features:
Workspace brand: You can now upload multiple documents to capture your overall messaging, set colors, and fonts.
Campaigns: Upload specific product/service messaging, add in buyer persona targeting criteria (by industry or role), change the campaign colors (optional), set tone of voice, and name your campaign.
We're super excited about our campaign feature as it's a value differentiator in the market. Enables companies to create B2B hyper-personalized content and collateral!