A: Great question — and one we’ve been thinking deeply about 🙌

Here’s our 5 cents on where we’re headed after this campaign wraps up:

1. Growth Plan (LTD + Subscription)
The Growth plan is the core of our AppSumo campaign. Once the campaign ends:

• Lifetime deal tiers will no longer be available
• People who want to go beyond their LTD limits (e.g. more subscribers) will need to pay for just the difference — with a 50% discount on Growth plan pricing (this applies to any AppSumo buyer)
• We'll continue shipping new Growth features like native Forms, Flow enhancements, and deeper integrations — without locking essential functionality behind Premium

2. Premium Plan (Subscription only)
This plan is staying subscription-only and includes:

• Transactional emails
• Salesforce & HubSpot
• WooCommerce (except Tier 6 buyers)
• API event-based segmentation
• Custom objects and categories

We’re not adding Premium features to LTD plans, but we are working to make Premium feel like a clear step up for teams doing more advanced, high-volume, or deeply integrated marketing.

3. Where AppSumo revenue is going

As new owners (we took over from the original founders in early 2025), we’re using the revenue from this campaign to:

• Speed up product updates
• Expand infrastructure for better performance at scale
• Build more integrations, especially for native ecommerce and CRMs
• Offer better documentation, onboarding flows, and real user education

This campaign is about investing back into the product for the long-term.
Let us know if there's anything keeping you on the fence!