Q: Can you do what RightMessage does?
For example, can your system:
Survey and segment visitors on website
Personalized calls-to-action and embed on website
Popups, sticky bars, slide-up toasters, embedded optin forms
Create customer journeys: each visitor sees the perfect CTA for them
Tailor CTA wording based on visitor answers / segments
Sync answers to your email database
Automatically attribute all leads based on traffic channels
Also, is it possible to make the whole reader experience seamlessly when accessing the email content between email newsletter and website. i.e. same content shown in both.
Another question, is it possible to add an incentive to the subscriber to share the newsletter? For example, add a numbering bar (1-3) at the end of the email to encourage referral to 3 people before they get a report or some benefit.
David_Encharge
May 1, 2025A: Hey! Wow — awesome set of questions. You clearly know what you're looking for 👏
Let’s break it down. You’re asking if Encharge can do what RightMessage does: real-time website personalization, segmentation, and visitor-specific CTAs, plus some extra newsletter/website continuity and viral sharing mechanics.
🔍 First, let’s talk RightMessage-style personalization:
Here’s what Encharge can do today:
✅ Segment people based on form responses (using native forms or connected tools like Typeform, ConvertBox, etc.)
✅ Use those segments to tailor email content and flows
✅ Sync answers from embedded forms into your contact database
✅ Create advanced marketing flows with branching logic, conditional emails, delays, tags, etc.
✅ Trigger different CTAs (via email) based on who a person is, where they came from, and what they’ve done
✅ Attribute leads to traffic channels using UTM fields + hidden fields in forms
And here’s what Encharge does not do yet:
🚫 Native website popups, sticky bars, or embedded website personalization
🚫 Real-time content swapping on your website (à la RightMessage)
🚫 Custom website CTA rendering based on user segment
🚫 In-email referral tracking or incentives (though it’s a popular feature request)
You can pair Encharge with a front-end personalization tool like ConvertBox or use custom code + your Encharge segments via Zapier/Webhooks — but it won’t be as seamless as a platform built specifically for dynamic, in-page content personalization.
📬 Now about the email-to-website experience:
Totally understand the desire for unified content. While Encharge doesn’t currently offer content blocks that sync between email and webpage, you can:
• Build emails using the same text and visuals as your blog or CMS
• Use shared links/UTMs to create a sense of continuity
• Dynamically inject user data into emails (name, answers, segments) for personalization
It’s not a full-blown headless CMS or newsletter-publishing hybrid, but with some thoughtful content design, you can absolutely create a smooth reader experience across channels.
🔁 On referral incentives in email:
At the moment, Encharge doesn’t have built-in referral tracking or viral loops. However, you could:
• Add a custom progress bar visually (manually), and
• Use external referral platforms like SparkLoop or Viral Loops — then sync data into Encharge via Zapier or Webhooks
This is one of those “on the wishlist” things — we’ve heard this a few times and it’s something we’d love to explore, but it’s not in the short-term roadmap yet.
TL;DR:
Encharge is a great fit for behavior-based email automation, segmentation, and flows — but not a full replacement for RightMessage’s on-site dynamic content engine (yet).
We shine behind the scenes (in the inbox and in automations), not on the page.
Let us know your specific stack or what you’re trying to build — we’d love to help you stitch it together with the right tools ⚡