A: Hey Joel 👋

Thank you so much for the thoughtful question—and for considering going for the highest tier!! 🙌🙌

You're absolutely right that the AppSumo lifetime deal (even Tier 6) is mapped to our Growth plan, not Premium.

To be super transparent with you:
• Growth covers all the core features needed for powerful email marketing automation—Flows, Segmentation, Unlimited emails, Forms, Custom fields, Team members, and more.
• Premium unlocks the heavier enterprise-level features like Salesforce integration, Custom Objects, Transactional emails API, and Event-based segmentation.

The reason we didn't bundle Premium into the LTD is mainly sustainability. Premium features are high-maintenance on our infrastructure and require a different level of support. Offering them as a one-off payment (without ongoing subscription fees) just wouldn’t be viable long-term.

We seriously considered many options for this relaunch, and we even discussed adding “partial Premium” perks to the top tier... but ultimately decided to stay consistent and protect the future of the platform for everyone by sticking with Growth.

That said:
✅ You still get enterprise-grade marketing automation for a one-time price (!!)
✅ If you ever decide you need Premium later, you can upgrade to it monthly (but no discounts on Premium, just keeping it real)
✅ All AppSumo buyers get a 50% discount on Growth subscription upgrades if you outgrow your LTD and need extra subscribers

We hope this gives you a lot of runway to grow without feeling boxed in 🎯

Really appreciate you asking—and your understanding that we’re balancing a lot behind the scenes to make Encharge an even stronger platform moving forward 💪

Let me know if you'd like me to help you map out what you can achieve with Growth—it’s pretty awesome what’s already included!!