Q: Transactional emails and segmentation?

Hi team,
I've just read a few reviews here, and I wanted to clarify the notion of transactional emails. Since Tier 6 includes a WooCommerce integration, I wanted to confirm with you that transactional emails, such as order confirmations, will be possible to send from your platform. Or are they not included anyway despite the WooCommerce integration?

Also, I'm a little bit confused about segmentation. In the product description and the AppSumo promo video, you advertise it as a feature, but after reading more, it seems it's not included in the AppSumo deal. Can you clarify that?

Thank you

VgreenPLUSEdited Apr 19, 2025
Founder Team
David_Encharge

David_Encharge

Apr 19, 2025

A: Hey Vgreen! Thanks for the thoughtful questions — really appreciate you digging into the details. Let’s get into it:

🔹 Transactional Emails (and WooCommerce)
Even though Tier 6 does include WooCommerce integration, transactional emails (like order confirmations) are not part of the 2025 AppSumo lifetime deal — across any tier, including Tier 6.

That’s because transactional emails rely on a different part of our infrastructure (and require our Transactional API + delivery logic), which are reserved for the Premium plan only. The AppSumo deal is mapped to the Growth plan.

So in short:
• Tier 6 gives you WooCommerce integration ✔️
• But sending order confirmations from Encharge is not included ❌

You’ll still be able to use WooCommerce to trigger marketing automations, abandoned cart flows, and other non-transactional emails — but true transactional delivery is excluded.

🔹 Segmentation
You’re totally right to ask for clarification here — it can get a bit nuanced 😅

✅ Segmentation is 100% included in the AppSumo LTD. You can build segments based on:
• Custom fields
• Tags
• Email activity (opens, clicks, etc.)
• Forms
• List membership
• And much more

🚫 What’s not included is event-based segmentation (i.e. segmenting people based on custom events/actions from your app or site via API). That feature is part of the Premium plan — not included in this LTD.

So rest assured — you can still create rich, targeted segments and automation flows using all the core behavioral and profile data inside Encharge 🙌

Let me know if you’d like help mapping out a WooCommerce use case or a segmentation flow — always happy to brainstorm!!

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