A: Hey Appking 👋

Great question—and one we get a lot from folks comparing Encharge to CRM-heavy platforms like GoHighLevel or HubSpot.

Here’s the thing: Encharge is not a CRM. It’s a powerful marketing automation platform. Think of us as the engine that drives email engagement, onboarding flows, and behavior-based automations—but not the full “sales pipeline” suite with native dialers, call tracking, SMS inboxes, etc.

That said... if your business is more sales-driven (outreach calls, SMS follow-ups, pipeline management), then tools like GoHighLevel or ActiveCampaign may be better suited as your "hub."

But here’s where Encharge really shines:

Here’s what we do exceptionally well:

• Advanced visual automations (flows that feel like building blocks 🧱)
• Seamless behavior-based campaigns (e.g. “Opened X email + clicked Y link → send follow-up”)
• Native integrations with dozens of tools (Calendly, Stripe, Intercom, etc.)
• Unlimited emails + unlimited team members
• Works great with a CRM—send personalized emails based on CRM updates, user behavior, billing events, and more

We often see people pair Encharge with a CRM—letting their CRM handle contacts, deals, and calls, while Encharge runs the marketing engine (automations, campaigns, onboarding, re-engagement, lead nurturing, etc.).

If you're mainly using email for warm-up sequences, lifecycle campaigns, webinars, product onboarding, or segmenting based on behavior—Encharge is going to feel like a dream.

But if you need native calling, SMS inboxes, or deal boards? That’s where a full CRM comes in.

Let us know your use case and we can give a more tailored view 🙌