A: Hey David 👋

Thanks for the detailed questions — this is a really thoughtful comparison, and I’ll do my best to walk through each point clearly below!!

We just rolled out the WooCommerce integration recently (April 2025), and while it’s not yet as deep as Klaviyo or Omnisend in some areas, it’s already quite powerful — and improving fast.

Q: RFM/Lifecycle segmentation? (like Omnisend/Klaviyo)
Not natively baked in with RFM scoring, but you can build lifecycle segments using:
• Custom fields (like "Last Purchase Date")
• Flow logic (e.g. "has ordered X but not Y")
• Total spent, number of orders, etc.
It's not a drag-and-drop RFM builder yet, but it's very doable with our visual automation and segments.

Q: Abandoned Cart/Checkout pre-made workflows?
Not pre-made templates yet — but definitely possible to create your own abandoned checkout flows using:
• “New WooCommerce Order” trigger
• Conditional delays (“If no order after X hours”)
• Tags, emails, and follow-ups
We’ll be adding templates for these soon based on early user flows.

Q: Signup at checkout to add to Encharge?
Not handled inside Encharge — we don’t inject a checkbox into the checkout flow.
However:
• Any customer who checks out (and opts in via Woo settings) will be synced
• You can then tag and route them into flows in Encharge
If you need a custom opt-in checkbox, that would need to be managed on the Woo side or via plugin + Encharge Forms or API.

Q: Can Encharge generate unique WooCommerce coupons inside emails?
Not yet. Right now it’s static coupon support only.
That means you can insert a Woo coupon code into an email, but not dynamically generate unique one-time codes.
We know this is a big one for eComm folks — it’s on our radar, just no ETA yet.

Q: Birthday flows?
Yes! 🎉
You can create a birthday campaign using:
• A custom “Birthday” field
• A Flow with a “Wait Until Date” step
• Conditional logic to send emails/gifts/coupons
Lots of people are doing this with great results!

Q: Coupon in exchange for honest reviews?
Yes — definitely doable.
Example setup:
• Wait X days after purchase
• Send a “Leave a review” email
• Use a “Clicked a specific link” step or form submission
• Send a thank-you email with a static coupon
Again, no auto-generated unique coupons yet — but the flow logic supports the behavior you're after.

Summary thoughts:
If dynamic coupon generation and checkout UI customizations are critical, AutomateWoo might still serve you better today.
But if you’re looking for:

• Visual, powerful flows
• Unlimited team members
• Multi-touch campaigns
• Centralized automation across tools
• One-time lifetime pricing (Tier 6 unlocks Woo)

...Encharge could be a great long-term upgrade.

Let me know what you’re leaning toward or if you want to jam on potential flows!

— David
(co-owner — and I actually bought a Tier 5 myself in 2021 before joining the team 😄)

P.S. WooCommerce is available only on Tier 6 for 2025 LTD buyers. If you’re a 2021 buyer, you can unlock it with a one-time $299 fee via your Apps page.