Encharge has everything you need for email marketing.

It helps you segment your subscribers and automate your workflows based on their activities.

Based on their current integrations, it seems the Encharged team is targeting SAAS companies as their ideal users. This uniquely positions the product in a different vertical from Drip (ecommerce), Active Campaign (premium sales) and Convertkit (content creators).

Even so, it's still flexible enough to be used for pretty much anything that involves marketing with email.

I would still like to see basic ecommerce integrations. For example, Encharge natively tracks MRR, but omits LTV. It also doesn't import sales data from the important ecommerce platforms like Woocommerce, Shopify and others.

Overall, I think Encharge is a robust and feature-rich tool.

If the deliverability holds up, they expand their feature-set to include basic ecommerce support, and they aggressively pursue native integrations with popular tools, I think it could become a major player in the marketplace.

Excellent deal!