I've been using this for about a year now, and it allows me to easily manage two brands. I'm a business owner, and managing one brand is plenty, but I needed a solution to make my next launch feasible, and this was it. It allows me to create posts easily from an existing article, including the graphic/creative, which is always the most time-consuming. Some things could use improvement (on a priority level), like the brand kit being NEVER automatically activated, so you have to edit it and then leave Edit to activate it, which is silly and a pain in the ass.