Name: Useful when launching a product
Item: How to Sell Your Product on AppSumo
Rating: 5
Author: Dmytro_Bookideas

Group

Courses & learning

Marketing

Sub category

Content strategy

Product tag

Product type

Courses

Best for

Entrepreneur-curious

Product designers

Solopreneurs

Digital download of How to Sell Your Product on AppSumo Ebook

Yours forever if you download and save within 60 days of purchase

<h4>How to Sell Your Product on AppSumo is your one-stop book for effectively marketing your AppSumo listing.</h4>


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="htsypoa-1"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/htsypoa-1.jpeg?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/htsypoa-1.jpeg?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/htsypoa-1.jpeg?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/htsypoa-1.jpeg?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 


This guide breaks down the best practices for promoting your product listing on social media. 

You’ll learn how to market your listing across LinkedIn, Facebook groups, Twitter, Instagram, and more.

We provide examples of effective social media messaging tactics and give actionable tips so that you can keep posting (and keep driving traffic to your listing) today… and forever!


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="mpsuccess-2"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-2.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-2.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-2.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-2.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 


At the bottom of the guide, grab some of our templates and marketing scripts. 

You can steal these templates word-for-word to communicate with customers and market your listing—or just use them to inspire the resources you create from scratch. 

We’ve even included a script to help you respond to negative reviews (happens to the best of us) and hopefully turn a bad situation around!


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="mpsuccess-3"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-3.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-3.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-3.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-3.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 


Over the years, we’ve noticed that a lot of Sumo-lings have asked the same handful of questions about our products. 

It’s helpful to know what those common questions are, so that you can handle them before customers have to ask. (You know, like a SaaS-kicking time traveler or fortune teller.)

In this guide, we pull back the curtain, giving you access to the most common questions people ask about new products on AppSumo.

That way, you’re ready ahead of time to exceed each customer’s expectations.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="mpsuccess-4"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-4.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-4.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-4.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-4.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 


What happens when your listing isn’t selling like you thought it would?

How to Sell Your Product on AppSumo includes an entire section dedicated to helping you tweak your listing to improve sales.

Here, we’ll tell you what we’ve seen work in the past and even include examples of great listing pages for easy comparison.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="mpsuccess-5"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-5.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-5.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-5.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-5.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 


We want you to thrive so we're giving you all the information and resources you need to sell on AppSumo.

This guide includes our highest recommendations for having a successful listing, based on years of helping hundreds of businesses bring their tools to the world. 

Let’s take your listing and marketing to the next level.

Download How to Sell Your Product on AppSumo for free today!

Ecommerce

Sales

Kickstart your AppSumo launch with our official product marketing resource

<h4>How to Sell Your Product on AppSumo is your one-stop book for effectively marketing your AppSumo listing.</h4>


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/htsypoa-1.jpeg?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/htsypoa-1.jpeg?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/htsypoa-1.jpeg?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/htsypoa-1.jpeg?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 


This guide breaks down the best practices for promoting your product listing on social media. 

You’ll learn how to market your listing across LinkedIn, Facebook groups, Twitter, Instagram, and more.

We provide examples of effective social media messaging tactics and give actionable tips so that you can keep posting (and keep driving traffic to your listing) today… and forever!


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-2.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-2.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-2.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-2.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 


At the bottom of the guide, grab some of our templates and marketing scripts. 

You can steal these templates word-for-word to communicate with customers and market your listing—or just use them to inspire the resources you create from scratch. 

We’ve even included a script to help you respond to negative reviews (happens to the best of us) and hopefully turn a bad situation around!


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-3.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-3.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-3.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-3.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 


Over the years, we’ve noticed that a lot of Sumo-lings have asked the same handful of questions about our products. 

It’s helpful to know what those common questions are, so that you can handle them before customers have to ask. (You know, like a SaaS-kicking time traveler or fortune teller.)

In this guide, we pull back the curtain, giving you access to the most common questions people ask about new products on AppSumo.

That way, you’re ready ahead of time to exceed each customer’s expectations.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-4.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-4.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-4.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-4.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 


What happens when your listing isn’t selling like you thought it would?

How to Sell Your Product on AppSumo includes an entire section dedicated to helping you tweak your listing to improve sales.

Here, we’ll tell you what we’ve seen work in the past and even include examples of great listing pages for easy comparison.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-5.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-5.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-5.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/mpsuccess-5.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 


We want you to thrive so we're giving you all the information and resources you need to sell on AppSumo.

This guide includes our highest recommendations for having a successful listing, based on years of helping hundreds of businesses bring their tools to the world. 

Let’s take your listing and marketing to the next level.

Download How to Sell Your Product on AppSumo for free today!

How to Sell Your Product on AppSumo

Share How to Sell Your Product on AppSumo