I’ve only just purchased the product, so these are my first thoughts after getting started.

The most important factor for me with any new platform is support. When you're using something for the first time, everything raises questions—and there’s nothing more frustrating than waiting days for a response. That’s usually when you start hovering over the refund button.

I’m genuinely delighted to say that LancePilot’s WhatsApp support was excellent. I received a helpful reply within around 20 minutes. For a new platform, that’s impressive. My questions were answered clearly, which allowed me to:

Set up my custom domain

Add my branding

And get the hang of the core features quickly

This is a relatively new platform, so some teething issues are to be expected. But the upside is that the team is still very hands-on and genuinely keen to help—because they need real feedback and reviews like this.

There’s also an interesting upgrade available beyond Tier 4, which gives you the ability to fully white-label the platform, making it look like your own software. It’s still in Beta, so expect a few small bugs, but one standout upcoming feature is the ability to offer automatic free trials that convert into paying subscriptions once the trial ends.

That feature alone could be a game-changer—getting people to sign up for a free trial is much easier than making a cold sale, because it removes skepticism. And once you have a trial funnel in place, your outreach via SMS, WhatsApp, and email becomes much more effective. I really think this could become a powerful sales tool.

At the time of writing, this upgrade is available at a one-time price, but it will move to a monthly subscription soon—which makes sense. For the platform to succeed long-term, the team needs recurring revenue, and so do we (as resellers). Otherwise, the project risks stalling financially, which would hurt everyone.

What I really love is how simple it will be to build loyalty clubs, VIP programmes, and request reviews via WhatsApp—where open rates are as high as 97%. Combine that with other CRM tools and you’ve got a powerful, scalable product that local businesses will understand and value.

Other platforms charge monthly just for this kind of capability. If LancePilot succeeds, it will follow suit—so my advice is: get in early. This feels like a solid ground-floor opportunity.

I wish this team good luck, hopefully they will work hard to make their platform even better. Once I have monitiesed this platform I will come back and add to my review.