A: Hi! Great question — while both tools may seem similar on the surface, there are quite a few key differences that set Lively apart from Live2AI:

1. Wider Range of Video Widgets – Use advanced formats like shoppable reels, interactive carousels, video branching, story-style players, and gamification widgets like - forms, polls quizzes - all of this powered with both 9:16 and 16:9 formats.

2. Built-in Social Wall – Included with Lively to showcase your social content seamlessly on-site.

3. Deep Customization – More control over layout, styling, CTAs, and rules to match your brand experience.

4. Google Tag Manager Integration – Push clickstream data directly to Google, Meta, etc., for better ad targeting and ROAS.

5. Lightweight Widget – Lively’s widget is just ~70kb vs. Live2AI’s ~275kb, meaning faster load times and better site performance.

6. A/B Testing – Run experiments to test widget types, CTAs, thumbnails, and more.

7. Auto Video Sync – Import videos directly from Instagram, FB, and YouTube with ease.

8. Advanced Analytics – Track engagement (views, CTR, clicks, watch time) and deeper commerce metrics like ATC, orders, and revenue for Shopify & Magento users.

We’d honestly encourage you to explore both tools — but if you're looking for serious customization, deeper analytics, and real multi-store scaling, Lively delivers far more value.