A: Hi, thanks for asking.

You don’t need to have a lead list before you start using this program. You can start from scratch. MailBluster usually gives you tools to create signup forms, popups or integrations to help you collect leads (email addresses) over time.
The list should ideally be your own domain's subscribers — people who have subscribed to hear from you. You can collect your subscribers using a form on your website. In that case, you can also use MailBluster's built-in forms. Here's a helpful guide to get you started: https://mailbluster.com/blog/mailbluster-forms.

And yes, MailBluster is similar to MailerLite. Both are email marketing platforms that help you collect and manage subscriber emails, send email campaigns or newsletters, automate welcome messages or promotions, and track how many people open or click your emails. The main difference might be in features, pricing, or how beginner-friendly it feels — but the core purpose is the same: helping you reach your audience through email.

Let me know if you have any questions.