Q: what does Orchestra and GoHighLevel have in common?
I am familiar with GHL. In terms of features what do you have in common with their services, and what do you do that they do not do. In the long term how will you position yourself in the space?
RieraAnthony
Apr 16, 2025A: Hey Laurent, thanks for this question! 👋
What Orchestra and GoHighLevel have in common:
Both platforms help service providers (especially agencies) manage clients, billing, and operations from a single place. We both aim to reduce tool overload and centralize your workflow.
⚡️ But here’s where we’re different:
GoHighLevel is built for marketers first. It’s super powerful for funnels, SMS/email automation, and lead gen — but it’s also a beast to learn and customize if you’re not doing hardcore marketing.
Orchestra, on the other hand, is built for agencies offering services (especially productized or recurring ones).
Think design subscriptions, dev retainers, consulting packages — that kind of thing.
We obsess over client experience: fast client portals, native onboarding, subscriptions, payments (Stripe or manual), task management, commenting, forms — all deeply tied into the workflows of an agency.
✨ Long term?
We want to be the go-to platform for service-based agencies.
That means building around simplicity, premium client experience, and making your operations scalable without needing a tech cofounder.
Hope that helps! Let me know if you have any other questions.
— Anthony