I've already saved the amount of the yearly plan with the extra 10% off, and gotten a bunch of freebies that have made my business that much easier to run! I just started hitting the walls where the free-service options were limiting me, and AppSumo showed up just at the right time when I needed it most. I grew up on freeware and shareware--this subscription culture just makes me mad. I'm loving the opportunity to support smaller businesses like mine as we grow up together! And the 60-day risk-free option means I'm less nervous to try something new. Thanks so much AppSumo!