STOP! read this carefully if you are wanting to get a big handle on your PR and SEO. Press Ranger has all that you need. It is extremely well packaged. A neat UI, all the tools, connections to all the journalists, major distribution players on board, MASSIVE pickup rates (* I did a test) PLUS amazing highly responsive support. If you are about proper PR for your needs this IS IT! Whether you want to get people in your niche to write about your product or service or anything you can find them easily and even local targeted journos. It has AI to help with writing releases neatly and fast. And then if you want to employ paid distribution there are extra costs but at amazing discounts for the value you get in pickup rates. Seriously this is a bargain. Don't sleep on this.