An extraordinary tool that started small but is becoming larger and full of potential! It is in constant improvement!
A SEO tool that has been standing out for its numerous features. What truly sets it apart is its modern interfaces, incorporating advanced UX concepts in real-time, leveraging Next.js. Everything in the tool seems quick and easy to check, with various AJAX mouse-over features that, when used on desktop, provide users with all the necessary information clearly.
It has a backlink database that I consider with a good balance, even for small countries, and it includes a Google My Business (GMB) rank tracker also (although not in the format of a colored grid with colors, as we are used to). The limits are extremely generous, both in terms of the number of keywords that can be entered and the number of domains that can be managed / checked for analysis or tracked.
The support is absolutely phenomenal: fast and always available. It's evident that there is a genuine desire from the team to improve the product and to accept suggestions.
A point that could be improved — although it is still positive — is the number of keywords samples available in keyword research, which seems somewhat limited compared to other leading tools, such as Semrush, for example. However, the "question-related keywords" and a new feature called "Keyword Ideas" appear to be in development (though still in testing), which may enhance the diversity and quantity of keywords to explore. I believe it is crucial for this tool to focus on highlighting long-tail keywords or even longer keywords, especially at a time when users are significantly changing the types of queries they make, mainly due to LLMs and AGIs. Overall, everything seems very good, but there is still room for improvement (and I know it will).
As for the AI writing feature, I have never used it and do not intend to, as I have other tools for that purpose. So far, I don’t believe it will become the core of the product. I sincerely hope the team continues to improve the core of the product (as a statistics and SEO analysis tool, in the fundamental topics) and tries not to get too distracted. It is better to be exceptional in one area than mediocre in many.