Q: Aspect conversion / reframe when clips are made?
Hi, we shoot all our interviews in 16:9 widescreen to create our finished edited content. I'm looking at something like reap as a way of using material that would otherwise end up on the cutting room floor - feed in the original entire interview (typically 15 mins or so) and let it loose to pull out clips. We only have one interview subject in frame at a time. So is reap able to reframe the shot when it makes clips so we just see the subject, cropped as 9:16 or 1:1 for socials? Or does reap have to keep the 16:9 original frame and add the blurred background thing top and bottom to make a social clip? Thanks
Usama_reap
Jun 4, 2025A: Thanks for your question. reap can automatically reframe your 16:9 interview footage for social formats like 9:16 (vertical) or 1:1 (square). When generating clips, our system detects the subject and centers them in the new aspect ratio, so you get a focused crop rather than just adding blurred borders. Blur background top or bottom, are also added in some shorts where content needs it, and as strategized by the AI in complementing shorts. If for any reason the auto-reframe isn’t perfect, you’ll also have manual adjustment options in the editor. This way, your clips are optimized for social media without losing important content. If you’d like to see how it works on your footage, feel free to try it out with a sample on our free plan or reach out to support for a walkthrough.