I've been using Squirrly SEO for over a year, and while the promise of 650+ features sounds incredible on paper, in practice, it feels more like quantity over quality.

✅ What I liked
Squirrly is undeniably ambitious. It aims to be an all-in-one SEO platform, and I appreciate the variety of tools offered — from keyword research to audits to content optimisation. For beginners, having everything under one roof can be very helpful.

❌ Where it falls short
Feature Overload with Inconsistent Quality
Its biggest strength — having 650+ features — is also its downfall. Many tools feel half-baked or poorly executed, making them difficult or even unusable in a real-world workflow.

404 and Redirect Manager: There’s no ability to sort, search, or filter. You also can’t see how many times a broken link has been accessed, which makes prioritising fixes difficult.

Tag Manager: It only supports sitewide tags — there's no page-level or conditional logic support, which limits its usefulness.

Keyword Research: Results often feel generic or irrelevant and don’t consistently match what you’d see in Google Search Console or other SEO tools.

SEO Audit Tool: It flags minor or unclear issues without actionable next steps — more noise than value.

Keyword Briefcase Workflow: If you enter a focus keyword manually, it won’t count unless it’s in the "briefcase", which feels unnecessarily rigid and confusing.

Beyond these, several other features feel overly simplistic — so basic they’re practically unusable in real-world scenarios.

👉 That said, I genuinely wish the team would focus on improving the usability and polish of their existing feature set, rather than continuing to add more tools. The platform doesn’t need more features — it needs better ones.

UI/UX Limitations
The interface is cluttered and difficult to navigate. There’s simply too much going on, and finding specific tools becomes a task in itself. A dashboard overhaul focused on clarity and usability would go a long way.

🚨 Bottom Line
Squirrly SEO has potential, but it tries to do too much, and as a result, ends up doing many things just okay or poorly. The wide feature set sounds great, but too much of it feels unfinished or underdeveloped.

If the team focused on refining what’s already there, Squirrly could be a powerful tool. But in its current state, it’s hard to recommend unless you’re a beginner willing to dig through the clutter and experiment. For most users, especially those with experience in SEO, the frustration may outweigh the benefits.