A: Thank you for your interest in Uniquery, our marketing data platform. Custom OAuth 2.0 connections are particularly useful when you need to connect Uniquery to external APIs that aren't included in our preset integration options. This feature provides flexibility and allows users to establish secure connections to a wide range of services, facilitating seamless data import and management.

For example, suppose you are working with a specific CRM or analytics tool that isn't directly supported by Uniquery's predefined integrations. In such cases, you can use the Custom OAuth 2.0 connection to authenticate and access data from these external platforms securely. This capability is essential for users who wish to integrate and automate data retrieval from bespoke or niche applications, ensuring that they can still leverage the powerful data management and reporting features of Uniquery without being limited by the preset list of data sources.

Additionally, Custom OAuth 2.0 connections are beneficial when you need to manage complex permissions and access levels within a platform. They enable you to authenticate different users or roles, ensuring that data access is controlled and complies with your organization’s security policies. This flexibility can be crucial for businesses that deal with sensitive data and require stringent access controls.

If you have any other questions or need further assistance on setting up these connections, feel free to ask. We are here to help you make the most out of Uniquery's capabilities.