After a very minimal amount of time using this, I'm really impressed with its simplicity. It's exactly the kind of thing I would want to give access to website clients due to the absolute terror they feel when logging into Google Analytics. I'm not a GA expert, so I can't compare features directly (and I'm not they're not on the same level), but I know from a user standpoint this is exactly the kind of info the average website owner wants to see.

My primary concern is about pageviews. The numbers feel low, so it feels cost-prohibitive to offer to all clients, which means it would have to be an add-on situation. I appreciate there are options for that built in, but we'll see if it's a hard sell compared to GA (which is free).