Q: Can't Zootools be used for sales and promo emails, emails to an established contact list that includes cold leads?
What does this mean? "Note: zootools is a marketing tool and prohibits cold outreach emails, if you're planning to use the tool this way, delete the account and find another product. We'll monitor future campaigns and ban people using ZooTools this way".
I have a medical office business where I will be sending my already established clients/patients update email as well as emails about promos we will be having and events we may have. Some of these emails will reach clients who have not been with us for a long time or expressed interest in our services but never scheduled appointment (so cold leads). If they get my emails, will that lead to me getting banned by Zootools?
Can you explain this too? "Do you collect explicit permission from your contacts to send them emails? e.g: a checkbox or a disclaimer on forms, signups, etc"
Marta_ZooTools
Nov 22, 2024A: Hi there! :)
Thanks for your question! I’m happy to clarify how ZooTools works with email marketing.
1. Cold Outreach and Unsolicited Emails:
ZooTools does not allow cold emailing, which means sending emails to people who haven’t explicitly opted in to receive messages from you. If you’re planning to reach out to leads who haven’t interacted with your business in a while or haven’t shown interest, there’s a risk your account could be flagged or banned.
We recommend removing inactive contacts from your list over time and being cautious about sending emails to people who haven’t engaged with you recently. If they mark your emails as spam, it could trigger our anti-spam system.
2. Explicit Permission (GDPR Compliance):
ZooTools requires explicit consent from each recipient before you send marketing emails. This means your clients should actively opt-in (e.g., through a checkbox) when they sign up for your services or join your email list.
To stay compliant with GDPR, it’s important to ensure everyone on your list has given clear permission to receive your emails. If not, your account could be at risk of suspension.
Quick Tips:
- Focus on sending emails to contacts who’ve opted in or have shown interest.
- Be careful with inactive leads, and consider removing them from your list after a while.
I hope this clears things up! If you have any more questions, don’t hesitate to ask!
edwin897PLUS
Verified purchaser
Thank you for the quick response. We have out contact list whereby clients who previously joined it voluntarily can check a box for DND if they do not want to receive calls, texts and emails from us. We regularly clean our contacts list to remove this. So the ones we sent emails to agree to get emails when they sign up. We are in the USA and if I am correct, GDPR applies to Europe only right?
Awesome! Sounds like you're doing everything right!
ZooTools operates with businesses in the EU, so the GDPR regulations apply to us as well.
Let me know if I can help with anything else! :)
itsmericoPLUSI do plan to purchase the Tier 6 Plan which costs 1899 USD. We do also follow GDPR compliant communication. However, only the fact that my Zootools account could be at risk to get suspended is a huge risk as my investment would just be gone in vain. We all try to stay compliant but still "shit happens" and I would not want to build up my business where external factors could cause this.
Jorge_ZooToolsVerified purchaser
sure! That's awesome. so as far as you send good quality emails, and you don't get any high spike of spam reported you will be fine. Our anti-spam filters are more meant for people doing evil (spammers and other attackers trying to send crappy stuff). For your case, if you ask for permissions and it's only a matter of people who haven't engaged in the past should be ok.
Verified purchaser
(2/2) since we mainly monitor SPAM REPORTS we also have our AI model to lookup for email content to see if someone is trying to do phishing, etc. So. I believe you'll be fine. Just as a pro-tip, try to adapt the message to those people, for example, "Hey, it's almost a year that we don't talk... so I thought to reach out" or something like that. Let us know if you have any other qs!