Best Hootsuite Alternatives and Competitors (2024)

The best Hootsuite alternatives

Hootsuite is a widely recognized social media management platform that helps businesses, marketers, and content creators manage their social media presence. With features like scheduling, analytics, and content curation, Hootsuite has become a popular choice for teams looking to streamline their social media efforts.

However, it may not be the best fit for everyone, especially if you’re looking for more affordable pricing, specific integrations, or advanced features. Whether you need better collaboration tools, a simpler interface, or enhanced analytics, this guide explores some of the best competitors to Hootsuite.

How we made the list

To help you make an informed decision, we evaluated a wide range of software tools based on specific criteria. We considered features like ease of use, pricing, integration options, customization capabilities, and more. We also factored in verified customer questions and reviews to ensure we present reliable and highly recommended alternatives. This guide is then put together using generative AI and reviewed (and edited) by our editorial team of software experts.

Compare alternatives to Hootsuite

DealPriceBest forStandout Feature
Minvo

$79/lifetime

Marketing agencies, Social media managers, YouTubers
  • AI moments
  • MagicEdit (MagicFrame, MagicCaption, MagicEmoji, and MagicCut)
  • Fast-priority AI processing
  • Auto-clip video shorts from full-length video
Hopper HQ

$59/lifetime

Marketers, Small businesses, Social media managers
  • Calendar planner
  • Grid planner
  • Analytics
  • Bulk create
mavic

$59/lifetime

Marketing agencies, Small businesses, Social media marketers
  • Brand personality and traits
  • Brand positioning
  • Customer profile builder
  • Competitor web analytics tracking
Blogify

$79/lifetime

Bloggers, Content creators, YouTubers
  • Automated post schedule in WordPress and Blogger.com
  • Automate post schedule in Facebook, LinkedIn, and Twitter
  • Supports podcast-to-blog for Google, YouTube, and Vimeo
  • Upload files to create blogs
Pin Generator - Automated Pinterest Marketing

$99/annual

Bloggers, Ecommerce, Marketers
Picmaker

$69/lifetime

Content creators, Marketing agencies, Social media managers
  • 1 Pro workspace
  • No watermark
  • Premium design templates, texts, icons, images, and fonts
  • Premium design features
Ägile Ässets

$49/lifetime

Marketers, Social media managers, Social media marketers
Pinflux - Best Pinterest Marketing and Automation Tool

$99/lifetime

Ecommerce, Marketers, Social media managers
SocialOwl

$59/lifetime

Freelancers, Marketing agencies, Social media managers
  • Unlimited users
  • Auto-repeat posts
  • Gallery — digital asset library
  • Post calendar

Top 9 Alternatives to Hootsuite in 2024

Browse the options and compare their key features, targeted users, top integrations, and more. Find a better and more affordable alternative to Hootsuite that works best for your business.

Best for Marketing agencies
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Features
Questions
Review
Best for Marketers

Hopper HQ

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Features
Questions
Review
Best for Marketing agencies
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Features
Questions
Review
Best for Bloggers
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Blogify is a revolutionary AI-powered tool that transforms any content - from YouTube videos and podcasts to PDFs and audio files - into engaging, SEO-optimized blog posts in just minutes. Created for busy content creators, Blogify solves the time-consuming challenge of repurposing multimedia content into written form. With its advanced AI capabilities, Blogify can extract key insights, generate summaries, and optimize blog posts for search, allowing users to quickly and effortlessly expand their online presence. Whether you're a YouTuber, podcaster, or simply have a wealth of content waiting to be shared, Blogify empowers you to maximize your reach and engagement. The platform's intuitive interface and seamless integrations make it easy to connect your existing channels and automatically publish your new blog posts. Blogify is the ultimate content repurposing tool, unlocking new opportunities for growth and success in the digital landscape. Its powerful features and user-friendly design make it a must-have for any content creator or marketer looking to streamline their workflow and amplify their impact.

Features
Questions
Review
Best for Bloggers

Pin Generator - Automated Pinterest Marketing

Try now
Questions
Review
Best for Content creators

Picmaker

Try now

Elevate your social media game with Picmaker's AI-powered management tool. Streamline your content creation, scheduling, and analytics with advanced algorithms and automation. Picmaker is an all-in-one platform that empowers small businesses to create stunning visuals, schedule posts across multiple channels, and analyze their social media performance - all from one place. With Picmaker, you can save time, boost engagement, and drive real results for your business. Picmaker's intuitive design tools and AI-powered features make it easy for anyone to craft visually appealing social media content in minutes. Discover trending content ideas, generate engaging captions, and resize your designs for different platforms - all with just a few clicks. Manage your entire social media workflow from a single dashboard. Schedule posts in advance, collaborate with your team, and track your performance with in-depth analytics. Picmaker's smart publishing features like auto-first comment, location tagging, and hashtag suggestions help you stand out from the crowd and maximize your reach. Whether you're a solo entrepreneur or part of a growing team, Picmaker has the tools and features you need to elevate your social media presence and drive real business results. Experience the power of AI-driven social media management and take your brand to new heights.

Features
Questions
Review
Best for Marketers

Ägile Ässets

Try now
Questions
Review
Best for Ecommerce

Pinflux - Best Pinterest Marketing and Automation Tool

Try now
Questions
Review
Best for Freelancers

SocialOwl

5 stars
5 stars
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Features
Questions
Review

What makes the best Hootsuite alternatives

The best Hootsuite alternatives stand out by providing robust social media management tools that cater to different needs and preferences. Here are some key factors that make these alternatives strong contenders:

  • Comprehensive Scheduling and Publishing: One of Hootsuite’s main features is its scheduling capability. Top alternatives should offer similar scheduling functions, allowing you to plan, publish, and automate your social media posts across multiple platforms easily.
  • Advanced Analytics and Reporting: While Hootsuite provides basic analytics, some alternatives go further by offering detailed performance insights, competitor analysis, and customizable reports. These tools help you track the success of your campaigns and make data-driven decisions.
  • User-Friendly Interface: A major appeal of Hootsuite is its user interface, but it can sometimes feel overwhelming. The best alternatives should provide an intuitive and easy-to-navigate dashboard, simplifying the process of managing multiple social media accounts without a steep learning curve.
  • Collaboration and Team Management: For teams, having robust collaboration features is essential. Top alternatives should offer team management tools, such as assigning tasks, approving content, and managing permissions, to streamline the workflow between team members.
  • Integration with Other Tools: Effective social media management often involves using various tools and platforms. The best alternatives to Hootsuite should integrate seamlessly with your existing software stack, including CRM systems, marketing automation tools, and content creation apps.
  • Pricing Flexibility: Hootsuite’s pricing can be a hurdle for small businesses or freelancers. Leading alternatives often provide more affordable plans, including free tiers or lower-cost options that offer essential features without the high price tag.

How to choose the best Hootsuite alternatives

Choosing the right alternative to Hootsuite depends on your specific social media management needs and budget. Start by identifying the key features that are most important to your team, such as scheduling, analytics, or content curation. If your focus is on data analysis, look for platforms that provide advanced reporting tools and insights that can help optimize your social media strategy.

If collaboration is crucial, especially for larger teams or agencies, consider alternatives that offer robust team management features, such as task assignment, content approval workflows, and multi-user access. This ensures that everyone on your team can work together efficiently without confusion.

Budget constraints are another important consideration. If Hootsuite’s pricing feels steep, explore alternatives that offer competitive pricing with flexible payment options or more generous free plans. Many platforms provide similar features at a lower cost, making them ideal for small businesses, startups, or individual creators.

Finally, consider the level of integration the platform offers. A good alternative should work well with your existing tools, whether that’s your CRM, email marketing software, or design apps. Testing out free trials or demos can help you determine if the interface and functionality meet your expectations and fit smoothly into your workflow.

FAQ

The best alternative depends on your needs. Some platforms focus on advanced analytics and reporting, while others prioritize user-friendly interfaces or enhanced collaboration features. It’s essential to match the alternative’s strengths with your specific social media management requirements.

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