Best Mailchimp Alternatives and Competitors (2025)

The best Mailchimp alternatives

Mailchimp is one of the most widely recognized email marketing platforms, trusted by businesses of all sizes to manage their campaigns, automate emails, and engage with customers. However, it may not always meet the unique needs of every business, whether due to pricing, features, or scalability.

If you're looking for an alternative to Mailchimp, there are several robust options available that can cater to your business’s specific marketing objectives. This guide highlights some of the top Mailchimp competitors and offers insights into choosing the right one for your needs.

How we made the list

To help you make an informed decision, we evaluated a wide range of software tools based on specific criteria. We considered features like ease of use, pricing, integration options, customization capabilities, and more. We also factored in verified customer questions and reviews to ensure we present reliable and highly recommended alternatives. This guide is then put together using generative AI and reviewed (and edited) by our editorial team of software experts.

Table of Contents

Compare alternatives to Mailchimp

DealPriceBest forStandout Feature
Encharge

$109/lifetime

Marketers, Marketing agencies, SaaS
  • Free email verification
  • Webhooks, Zapier, Stripe, Chargebee, 40+ other integrations
  • Behavior-based emails
  • Advanced segmentation
SendFox

$49/lifetime

Content creators, Podcasters, YouTubers
  • Translation ability
  • Manage unlimited brands from one account
  • RSS feed auto-pull — create email drafts automatically from a RSS feed
  • Integrations: Sumo.com, KingSumo, Zapier, API, and POST HTML code
Easy Text Marketing Agency Platform

$89/lifetime

Marketers, Marketing agencies, Solopreneurs
Pigeon Mail

$9/lifetime

Ecommerce, Marketers, Marketing agencies
  • Personalize every email that you send to users
  • Add Emojis to the emails
  • Add random delay between each emails to prevent spam
  • Unsubscribe link
Tarvent

$49/annual

Marketing agencies, SaaS, Small businesses
  • Integrations (Zapier, Make, Pabbly Connect, SureTriggers, Albato, Boost.space and Integrately)
  • Advanced journey features (splits optimized, email sending - multivariate testing, and advanced conditional branding)
  • Reporting
  • Custom templates
Dragit

$59/lifetime

Ecommerce, Graphic designers, Marketers
Gumbamail

$29/lifetime

Marketing agencies, Small businesses, Solopreneurs
Expansify AI

$69/lifetime

Marketers, Marketing agencies, Small businesses
  • Full access to Sam Al
  • Analysis and PPC tools
  • SEO research, forecast volume, traffic
  • Current and historical traffic, value
MailBluster

$59/lifetime

Marketers, Marketing agencies, Nonprofits
  • Export leads and reports
  • Pro templates
  • Custom fields
  • Automation
Xoal

$49/lifetime

Marketers, Marketing agencies, SaaS
  • Advanced segmentation
  • Visual flow builder
  • Transactional messages
  • A/B testing

Top 10 Alternatives to Mailchimp in 2025

Browse the options and compare their key features, targeted users, top integrations, and more. Find a better and more affordable alternative to Mailchimp that works best for your business.

Best for Marketers

Encharge

4.88 stars
4.88 stars
310 reviews
Try now

Encharge is a powerful marketing automation platform designed specifically for B2B SaaS businesses. It's the solution to the common problem of having to juggle multiple tools to nurture, convert, and onboard customers. With Encharge, you can streamline your entire customer journey - from lead generation to product activation and beyond. The platform's advanced features, like behavior-based emails, company profiles, and CRM integrations, empower you to create personalized experiences that drive real results. Whether you're looking to boost trial conversions, improve onboarding, or reactivate dormant users, Encharge has the tools you need. The platform's intuitive interface and expert support make it easy for teams of all sizes to get up and running quickly. Say goodbye to the hassle of managing multiple marketing tools and hello to a unified, data-driven approach to customer growth.

Features
Questions
Review
Best for Content creators
Try now

SendFox is a revolutionary email marketing tool designed to empower content creators to grow their audience effortlessly. With a focus on simplicity and effectiveness, SendFox offers a cost-effective solution for starting newsletters without the usual barriers like needing subscribers, a website, time, or prior knowledge. The platform provides unlimited automations, landing pages, and scheduled emails, along with exclusive Smart features to enhance user experience. By fostering a supportive community and offering expert guidance, SendFox ensures that creators never feel alone in their email marketing journey.

Features
Questions
Review
Best for Marketers

Easy Text Marketing Agency Platform

4.76 stars
4.76 stars
66 reviews
Try now
Questions
Review
Best for Ecommerce

Pigeon Mail

3 stars
3 stars
4 reviews
Try now
Features
Questions
Review
Best for Marketing agencies

Tarvent

4.5 stars
4.5 stars
30 reviews
Try now
Features
Questions
Review
Best for Ecommerce

Dragit

4.75 stars
4.75 stars
4 reviews
Try now
Questions
Review
Best for Marketing agencies

Gumbamail

3.33 stars
3.33 stars
27 reviews
Try now

Imagine this: you’re a solopreneur, juggling a million tasks, and the thought of sending out a mass email makes you want to pull your hair out. Enter Gumbamail, your new best friend in the world of email marketing. This isn’t just another tool; it’s a game-changer that lets you whip up personalized emails faster than you can say ‘email marketing.’ With Gumbamail, you can create stunning campaigns right from your Gmail account, using ready-to-go templates or your own creative flair. No more switching between tabs or losing your train of thought—everything you need is right there in your inbox. But wait, there’s more! Gumbamail isn’t just about sending emails; it’s about sending the *right* emails. You can import your contacts from CSV files, Google Sheets, or even directly from Google Contacts. This means you can easily segment your audience and tailor your messages to fit their needs. Plus, with real-time tracking, you’ll know exactly who opened your emails and what they clicked on. It’s like having a crystal ball for your email campaigns! And let’s talk about the pricing. Gumbamail offers a free plan that lets you send up to 250 emails a month. That’s right—no credit card required! If you’re ready to scale up, their paid plans are designed to fit businesses of all sizes, from small startups to larger enterprises. You can send as many emails as you want without hitting any limits, which is a breath of fresh air in a world where most services cap your creativity. So, whether you’re a small business owner, a church leader, or just someone who wants to keep in touch with friends and family, Gumbamail is here to make your life easier. Say goodbye to the stress of email marketing and hello to a tool that’s as easy to use as it is powerful. Get ready to take your email game to the next level!

Questions
Review
Best for Marketers

Expansify AI

1.5 stars
1.5 stars
2 reviews
Try now
Features
Questions
Review
Best for Marketers

MailBluster

5 stars
5 stars
Try now
Features
Questions
Review
Best for Marketers

Xoal

5 stars
5 stars
Try now
Features
Questions
Review

What makes the best Mailchimp alternatives

The best Mailchimp alternatives offer a combination of essential email marketing features, better pricing options, and additional flexibility for specific use cases. Here are the key factors to consider:

  • Advanced Automation: While Mailchimp offers strong automation tools, many alternatives focus on even more advanced workflows and triggers, helping you create highly personalized campaigns based on customer behavior or lifecycle stages.
  • Segmentation and Personalization: Effective email marketing requires granular segmentation. The best alternatives should allow for detailed audience segmentation and personalization to ensure your messages reach the right people at the right time.
  • Ease of Use: An intuitive interface that simplifies campaign building, audience management, and reporting is crucial, especially for small businesses or marketers without technical backgrounds. Look for platforms with drag-and-drop editors, simple list management, and easy-to-interpret analytics.
  • Integration Ecosystem: Top alternatives should integrate seamlessly with your existing tech stack, including CRMs, e-commerce platforms, and social media tools. This allows you to create more holistic marketing campaigns that go beyond just email.
  • Pricing: One common reason businesses seek Mailchimp alternatives is pricing. Many competitors offer more budget-friendly options or additional features within their lower-priced tiers. Consider how the cost aligns with your usage and business size, whether you need a pay-as-you-go plan or a scalable solution.
  • Customer Support: Strong customer support can make a big difference in managing complex campaigns or troubleshooting issues. The best alternatives provide accessible and responsive support through various channels such as chat, email, or phone.

How to choose the best Mailchimp alternatives

When choosing the right Mailchimp alternative, it’s important to first assess your marketing objectives and specific needs. If you require more advanced automation or deeper segmentation for targeted campaigns, you’ll want to prioritize platforms that excel in those areas. For example, some alternatives may offer multi-step automations, complex branching workflows, or predictive analytics that go beyond what Mailchimp provides.

Budget is another key consideration. If you’re a small business or startup, you may not need all of the premium features that Mailchimp offers on higher-priced plans. Many alternatives offer free plans or more affordable paid options while still providing essential email marketing tools like automation, list management, and basic analytics.

Lastly, consider the importance of integration with other tools in your tech stack. If you’re using platforms like Shopify, Salesforce, or HubSpot, make sure the email marketing tool integrates smoothly. This can help you automate and sync data across channels, ultimately improving your customer engagement and overall marketing strategy. Test out free trials or demos to evaluate usability and ensure the platform’s interface meets your team’s workflow needs.

FAQ

The best alternative depends on your specific needs. Platforms like ActiveCampaign excel in automation, while Constant Contact is great for ease of use, and TidyCal offers a more affordable option for solopreneurs, creators, and small businesses.

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